So, Personal Style. Part II. The Alchemy of colors.

By the certain age, every woman knows her “tada!!” color. When she wears it she harvests loads of compliments, both because she looks great in it, and also because she knows that she looks great in it. But sometimes the winning color gets discovered later in the age, bringing regrets about the lost opportunities. Let’s […]

Personal Style. Part I

So, Personal Style. One of those insubstantial but highly desirable things that money can’t buy – unless you hire a professional to do the job for you. For people who were born with this sixth sense of fashion it’s hardly a chore. Imagine some inner filter that sifts through a constant stream of trends and […]

Top It With The Hat

“…you cannot really be dressed without a hat” – said monsieur Dior. True, back then, so much unlike now, a fashion game was more about covering than revealing for both men and women. Head wear by itself has a long history that bustles through the cultures and ages, carrying many functions besides the obvious one. […]

Who would wear it?

“Who would ever wear this?” – is the most popular comment under every Galliano or Thom Browne runway show. “OMG, who would even buy it?” – a girl stuffed into denim shorts and flip flops asked me in heavily saturated with indignation voice, flipping through the pages of Vogue. Women in doctor’s offices and hair […]

Welcome ELLE (L) – new devision of ZulaStudio

“Everything changes and nothing stands still” thought Heraclitus watching hetaira dance. Well, Heraclitus didn’t know back then about Mr. Trump’s hairstyle or the body standards for the models in high fashion, or he might’ve inserted the loophole “almost”. Some things shifted toward the change lately. Christian Siriano sent a few of his girlfriends down his […]

Photoshoots from the Designer’s point of view

After years of self-doubts (I am not a writer, and I in general prefer professionals to do their job), self-conscience (English is my second language, so any linguist will have a field day while reading my text), and inclination for procrastination, I decided to start my own blog.