Who would wear it?

“Who would ever wear this?” – is the most popular comment under every Galliano or Thom Browne runway show. “OMG, who would even buy it?” – a girl stuffed into denim shorts and flip flops asked me in heavily saturated with indignation voice, flipping through the pages of Vogue. Women in doctor’s offices and hair […]

Couture, or not Couture?

In the Middle Ages, if you called yourself a Prince, you were announced an imposter and eventually got beheaded. Nowadays, you can call yourself anything you want – well, except for a Prince still, unless you can make the rain cry a purple tears. Skipping the shameless verbal abuse of monarchical titles, including the color […]

Welcome ELLE (L) – new devision of ZulaStudio

“Everything changes and nothing stands still” thought Heraclitus watching hetaira dance. Well, Heraclitus didn’t know back then about Mr. Trump’s hairstyle or the body standards for the models in high fashion, or he might’ve inserted the loophole “almost”. Some things shifted toward the change lately. Christian Siriano sent a few of his girlfriends down his […]

Photoshoots from the Designer’s point of view

After years of self-doubts (I am not a writer, and I in general prefer professionals to do their job), self-conscience (English is my second language, so any linguist will have a field day while reading my text), and inclination for procrastination, I decided to start my own blog.