Magical Swan

Coveted cover of the Art Basel issue of Socialite Magazine with ZulaStudio design shot by Natasha Kertes – famous artist well known for her sensual and refined approach to the subjective concept of beauty. In the ocean of the online media spoiled by the avalanche of talent, submitting works from all over the world through […]

Personal Style. Part I

So, Personal Style. One of those insubstantial but highly desirable things that money can’t buy – unless you hire a professional to do the job for you. For people who were born with this sixth sense of fashion it’s hardly a chore. Imagine some inner filter that sifts through a constant stream of trends and […]

Couture, or not Couture?

In the Middle Ages, if you called yourself a Prince, you were announced an imposter and eventually got beheaded. Nowadays, you can call yourself anything you want – well, except for a Prince still, unless you can make the rain cry a purple tears. Skipping the shameless verbal abuse of monarchical titles, including the color […]

Photoshoots from the Designer’s point of view

After years of self-doubts (I am not a writer, and I in general prefer professionals to do their job), self-conscience (English is my second language, so any linguist will have a field day while reading my text), and inclination for procrastination, I decided to start my own blog.