Personal Style. Part I

So, Personal Style. One of those insubstantial but highly desirable things that money can’t buy – unless you hire a professional to do the job for you. For people who were born with this sixth sense of fashion it’s hardly a chore. Imagine some inner filter that sifts through a constant stream of trends and […]

Top It With The Hat

“…you cannot really be dressed without a hat” – said monsieur Dior. True, back then, so much unlike now, a fashion game was more about covering than revealing for both men and women. Head wear by itself has a long history that bustles through the cultures and ages, carrying many functions besides the obvious one. […]

Who would wear it?

“Who would ever wear this?” – is the most popular comment under every Galliano or Thom Browne runway show. “OMG, who would even buy it?” – a girl stuffed into denim shorts and flip flops asked me in heavily saturated with indignation voice, flipping through the pages of Vogue. Women in doctor’s offices and hair […]

Couture, or not Couture?

In the Middle Ages, if you called yourself a Prince, you were announced an imposter and eventually got beheaded. Nowadays, you can call yourself anything you want – well, except for a Prince still, unless you can make the rain cry a purple tears. Skipping the shameless verbal abuse of monarchical titles, including the color […]

New “Curve” of ZulaStudio

And there, in the middle of shining obviousness, it came to me:
There is no difference between us women in what we want from our clothes. Not really.
We may be different sizes and shapes, but we have the same major and minor concerns about how clothes fit our certain body parts.
Belly? We all are worried about it, if we are size 2 or 22.
Gravity effect on bust? Bras size 32DD and 38B are sold from the same rack – so, none of us is guaranteed the perkiness.
Love handles? Please.
And don’t even get me started on those upper arms that wave goodby along with me.

Welcome ELLE (L) – new devision of ZulaStudio

“Everything changes and nothing stands still” thought Heraclitus watching hetaira dance. Well, Heraclitus didn’t know back then about Mr. Trump’s hairstyle or the body standards for the models in high fashion, or he might’ve inserted the loophole “almost”. Some things shifted toward the change lately. Christian Siriano sent a few of his girlfriends down his […]